Our Story
Graz Group began with a vision to help businesses navigate the evolving landscape of AI and ecommerce. With over 25 years of experience working with top retail and B2B brands, we saw an opportunity to bridge innovation with practicality. From leveraging AI for customer insights and opportunities to saving valuable time and budget to Shopify Plus and Point-of-Sale migrations, we’ve guided companies toward sustainable growth for decades. Our team delivers results by creating unique business solutions tailored to our clients’ goals. At Graz Group, we’re not just consultants—we’re your partners in progress.
Meet the Graz Group

Mike Graziano
Founder & President - Graz Group
Michael Graziano is the founder of Graz Group, bringing over 25 years of enterprise sales and ecommerce, and AI knowledge. With a passion for innovation, he leads businesses to AI and ecommerce solutions that drive sustainable business growth.

Michael DeNunzio
AI Consulting Partner Managing Director
Michael combines decades of expertise in business, technology, and marketing with a sharp focus on AI-driven innovation. As Co-Founder of an AI SaaS marketing platform and Advisory Board Member & Shareholder of a B2B retail AI search company acquired after its success, Michael has been at the forefront of AI-powered transformation. A co-leader of the Mastering AI Skills for Marketers course, he empowers leaders to harness AI for growth, efficiency, and competitive advantage

Valon Xhafa
AI Solutions Consulting Partner
Valon is the AI solutions partner, specializing in implementing predictive and diagnostic tools that optimize ecommerce performance and save clients time. His focus is on delivering actionable insights to meet business goals.

Chuck Smith
AI Transformation Management Consulting Partner
Chuck is the AI & Digital Transformation Management Consulting Partner. His focus is simplifying AI and business transformation for companies by providing transformation management software that saves time and prioritizes issues that impact the bottom line the most. It is consulting provided through Software-as-a-Service.

Vitaly Krasny
Ecommerce B2B & B2C Consulting Partner & Advisor - Graz Group
Vitaly specializes in ecommerce implementations for both B2C and B2B clients, focusing on seamless migrations and customer journey optimization. His expertise helps businesses elevate their branding and create unified commerce experiences.

Peter Monk
Chief AI Strategy Consulting Parter
Peter has spent over 25 years helping marketing leaders adapt to emerging technologies, developing several frontier AI marketing techniques along the way. He has led $250M+ media programs and created transformative strategies for global brands. A co-leader of the Mastering AI Skills for Marketers course, Peter focuses on integrating AI to unlock unprecedented opportunities and drive marketplace leadership.

Dr. Sam Cole, PhD
Behavioral Science Consulting Partner
Sam Cole is the behavioral science partner, using data-driven strategies to analyze customer behavior and design impactful interventions. He helps businesses implement proven techniques to enhance customer experiences.

Jose Osorio
Ecommerce Architecture Technology Consulting Partner
- Graz Group
With over 25 years of ecommerce experience as a Solution Architect, Jose has intimate experience with solutions including Adobe Magento, SAP Hybris, ATG, Salesforce Commerce Cloud, and Headless MACH-based solutions. He understands the complete tech stack and how ecommerce fits in it to craft elegant solutions.